Or maybe we spend the next decade using Qwikster as a series of data points, watching DVD vital signs wane until eventually the format flatlines.
This is the logical conclusion to this business of "shiny little frisbees".
The only people who don't know the shiny frisbee market is over are the main film companies. They will hang on like grim death, suing their customers just like the record companies until there are none left.
As for the publishing industry....
see Why Netflix Just Cut Itself in Half
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