eBooks Take Over: Amazon UK Sells 242 e's for Every 100 Hard.

"In the UK, Amazon announced it had sold 242 ebooks for every 100 hardbacks since 1 April 2011. "Amazon.co.uk customers are choosing Kindle books more often than hardcovers at a rate of more than 2 to 1," said Gordon Willoughby, European director at Kindle."

from The Guardian

see Amazon and Waterstones report downloads eclipsing printed book sales


This time the UK is ahead of the US as "The company said that in the US it has sold 105 ebooks for every 100 print books since 1 April this year, less than four years after it introduced its Kindle electronic book reader."