Saturday, July 2, 2011

The Myspace Implosion - A View from Australia

Image representing Rupert Murdoch as depicted ...Image via CrunchBaseStephen Bartholomeusz, writing in The Australian Business Spectator has a fairly standard analysis of the recent half a billion dollar loss that Murdoch's News Corp had on the sale of Myspace.

This week News did sell Myspace, for a paltry $US35 million, and put an end to the haemorrhaging that business was experiencing and the embarrassment the continuing presence of the business within the News portfolio had created for Murdoch.

see Murdoch's Myspace humiliation (free signup required)


from Business Spectator

The conclusion is the interesting bit

(the question is)..."News and its peers try to manage the transition of their traditional media businesses into the digital age. News’ big experiments with digital media – Myspace, the iPad-only newspaper The Daily, and the paywalls around its UK newspapers – haven’t inspired confidence in News’ ability to manage that evolution."

No they have not and they probably never will.


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