Image by Getty Images via @daylife"The worsening state of the printed news and advertising market has prompted The Guardian to downsize in print and become “digital-first” earlier than previously expected..."In an interview with paidContent:UK, Guardian Media Group CEO Andrew Miller says:
"We now have a financial imperative we didn’t have before,” said Miller, who was upped from finance chief a year ago. “The financial pressure all newspapers are facing through the shift is such that our losses are increasing and I can’t see a way of those not decreasing without first making ourselves digital-first"
They are getting it right and none of the other old 'broadsheet' newspapers are, as they are trying to imitate the success of niche financial market digital news providers, such as: the Financial Times, The Economist and the Wall Street Journal.
Those financial digital news providers of course do cover non-financial news, and in depth.
However, they have a huge subscription advantage over the old daily broadsheets: financial market professional subscribers. The cost of that subscription for those guy is quite frankly peanuts relative to their disposable income. So easy money.
Not so in the real world's newspapers.
see Interview: Guardian Aims To Double Digital Revenue In Five Years, CEO Says
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