This blogger thinks that the efforts by New Corp and others to make people pay for access to online newspapers are doomed to failure, as put forward in the post News Online and The Paywall Debate - To Build or Not to Build?
A perhaps more balanced view is advanced by The Economist in their article Bold newspapers The crucible of print - Britain’s embattled newspapers are leading the world in innovation
Quotes of interest from the story
- "Britain’s newspaper market is the world’s most savage. It is unusually competitive: there are nine national daily papers with a circulation of more than 200,000. And advertising has migrated online more quickly than elsewhere."
- "News Corporation’s paywalls have led to a drastic drop in traffic. A survey by Mark Oliver, a consultant, finds that only 14% of regular Times readers and just 1% of non-regular ones subscribe to the website in some form: upon hitting the paywall, most head for the BBC’s free website instead."
- "The Daily Mail contends that online advertising works fine—if you are huge."
via ScribeFire
No comments:
Post a Comment